FCA Directly Authorised Mortgage Adviser

Mortgage Advice That Puts You First

We offer expert mortgage support across both regulated and unregulated products. Helping first-time buyers, home movers, remortgage customers and buy-to-let customers secure the right mortgage with confidence.

Pure Capital mortgage advice consultation

Why Choose Pure Capital?

Finding the right mortgage is about more than comparing interest rates. We take the time to understand your circumstances, explain your options clearly, and recommend a mortgage that is suitable for your needs.

  • FCA Directly Authorised
  • Personal Mortgage Advice
  • Access to a Wide Range of UK Lenders
  • Clear, Straightforward Guidance
  • Support Until Completion
Mortgage Services

Tailored Mortgage Solutions

Residential Mortgages

Whether you're buying your first home, moving home or purchasing another property, we'll help you find a mortgage suited to your circumstances.

  • First-Time Buyers
  • Home Movers
  • Right to Buy
  • Joint Borrower Sole Proprietor Mortgage
  • Second Charge Mortgages
Learn More

Commercial Mortgage

Funding solutions for commercial property purchases, refinancing and investment, supported by access to a wide range of commercial lenders.

  • Owner-Occupier
  • Commercial Investment
  • Semi Commercial/ Mixed Use
Learn More

Buy-to-Let Mortgages

For buy-to-let mortgages, supporting landlords with buy-to-let mortgage solutions for single properties, growing portfolios and everything in between.

  • First-Time Landlords
  • Portfolio Landlords
  • Consumer Buy-to-Let
  • Experienced Landlord
  • Let to Buy
  • HMO Mortgages
  • MUFB Mortgages
Learn More

Remortgages

If your current deal is coming to an end or you're looking to secure a better rate, our fast and efficient remortgage service helps you save money and stay on track with your financial goals.

  • Remortgage
  • Product Transfer
Learn More

Bridging Finance

When timing is critical, we work quickly to arrange flexible bridging finance and keep your transaction progressing smoothly.

  • Residential Bridge
  • Commercial Bridge
Learn More
Imran Hafeez, Managing Director and Mortgage Adviser at Pure Capital
Meet Your Mortgage Adviser

Imran Hafeez

Managing Director & Mortgage Adviser

CeMAP QualifiedFCA Authorised18+ Years of ExperienceNACFB Member

You'll receive clear, honest mortgage advice tailored to your circumstances, with support throughout the entire application process.

With over 18 years of experience across mortgage advice, property finance and business consultancy, Imran takes a practical, client-focused approach to every case. Whether you're buying your first home, moving property, remortgaging or expanding your buy-to-let portfolio, you'll receive clear guidance tailored to your individual circumstances.

From your initial consultation through to completion, you'll work directly with Imran, ensuring consistent advice, transparent communication and support at every stage of your mortgage journey.

Our Lending Partners

Access to a Wide Range of UK Lenders

We work with a comprehensive panel of lenders to help you find the right mortgage for you.

Aldermore Bank
Allica Bank
Atom Bank
Cambridge & Counties Bank
Folk2Folk
Lendco
LendInvest
Halifax
Virgin Money
Vida Homeloans
Barclays
Skipton Building Society
Coventry Building Society
Accord Mortgages
Metro Bank
Birmingham Midshires
Kent Reliance
Octane Capital
Octopus Capital
Precise Mortgages
Paragon Bank
Proplend Limited
Redwood Bank
Together Money
Santander
Shawbrook Bank
InterBay
WestOne Loans
United Trust Bank
Selina Finance
Yorkshire Building Society
Your Journey to a Secure Mortgage

Simple. Straightforward. Stress-Free.

Initial Consultation

Tell us about your plans and circumstances.

Client Onboarding

We send you a compliance pack and guide you through the onboarding.

Case Assessment

We review your income, documents and complete all compliance checks.

Mortgage Recommendation

We'll recommend a suitable mortgage based on your needs.

Mortgage Offer

Receive your formal mortgage offer.

Completion

Complete your purchase or remortgage with confidence.

TCF Compliance

Treating Customers Fairly

At Pure Capital Limited, treating customers fairly is at the heart of everything we do. As an FCA-regulated mortgage broker, we are committed to providing transparent advice, suitable recommendations, and exceptional customer care throughout your mortgage journey.

Our Commitment to You

Confidence

You can be confident that fair treatment is central to our firm's culture and the service we provide.

Suitable Advice

Our recommendations are based on a thorough assessment of your circumstances and objectives.

Clear Information

We provide clear, honest and transparent information before, during and after the advice process.

No Unsuitable Products

We will never recommend a mortgage that is not appropriate for your needs and financial situation.

Competitive & Suitable Products

We search across the majority of UK lenders to find suitable products that offer fair value.

No Unreasonable Barriers

We make it easy to act on our advice, request changes, or raise concerns whenever required.

Our Practical Approach

How We Put This Into Practice

  • We take the time to fully understand your circumstances before making any recommendation

  • We explain all costs, fees and charges clearly and upfront

  • We provide a suitability letter outlining why any mortgage recommended is right for you

  • We clearly explain which services are regulated by the FCA and which fall outside FCA regulation, such as certain commercial finance arrangements

  • We welcome feedback and operate a transparent complaints procedure should you ever feel we have fallen short

Your interests always come first. Every recommendation we make is designed to support your financial goals while ensuring fair, transparent and responsible advice at every stage of the process.

FAQs

Ready to Start Your Financial Journey? Ask Anything

We arrange residential mortgage, commercial mortgage, buy-to-let finance, remortgage, and bridging loan, with advice tailored to your goals and property type.

Yes. We provide regulated mortgage advice where applicable and explain clearly if any commercial lending arrangement falls outside FCA regulation.

Timescales vary by lender and case complexity, but we move quickly from initial fact-find to recommendation so your application reaches the right lender without delay.

Yes. We regularly support clients with non-standard income, mixed-use properties, portfolio borrowing, and time-sensitive finance requirements.

We combine whole-of-market lender access with straightforward advice, clear communication, and practical support from first enquiry through to completion.

Yes. We can start with an initial conversation to understand your situation, outline your options, and explain the next steps before you commit.

A buy-to-let mortgage is designed for properties you intend to rent out rather than live in yourself. We help landlords compare lender criteria, rental calculations, and suitable deal structures.

Yes. We can often help clients with credit blips, historic defaults, or more complex backgrounds by identifying lenders whose criteria better fit their circumstances.

Case Studies

Proven Residential & Commercial Mortgage Solutions We’ve Delivered

Commercial Mortgage
Property Address

Commercial Lodge in Slough

Loan Amount£731,000
LTV29% LTV
Borrower

K. Irshad

First Time Buyer
Property Address

Brambling Crescent, Harlow, Essex

Loan Amount£319,401
LTV90% LTV
Borrower

S. Ensair

Buy-to-Let
Property Address

Laurel Gardens, Hounslow

Loan Amount£292,500
LTV75% LTV
Borrower

N.Chawla

Residential Mortgage
Property Address

Chertsey Road, Addlestone, Surrey

Loan Amount£198,999
LTV90% LTV
Borrower

M. Omar

First Time Buyer
Property Address

Stoke Poges Lane, Slough

Loan Amount£230,000
LTV56% LTV
Borrower

M. Akhtar

Remortgage
Property Address

Lunedale Green Offerton, Stockport

Loan Amount£142,000
LTV75% LTV
Borrower

E. Haq

BTL Remortgage
Property Address

Portland Road, London

Loan Amount£330,151
LTV70% LTV
Borrower

P. Patel

Residential Mortgage
Property Address

Caesars Close, Camberley, Surrey

Loan Amount£400,500
LTV90% LTV
Borrower

I. Virlici

Important Notice

Read before you proceed

01

Your home may be repossessed if you do not keep up repayments on your mortgage.

02

The Financial Conduct Authority does not regulate most Buy-to-Let and Commercial Mortgages.

03

Fees and commissions will be disclosed clearly before you proceed.