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About Pure Capital

Property plans are personal.
Your advice should be too.

We help homeowners and landlords understand their options and move forward with clear, practical mortgage advice.

Who we are

We start by listening.

Pure Capital is a mortgage advice firm based in Manchester. Your circumstances, priorities and longer-term plans shape the advice you need, so we take time to understand them before discussing suitable mortgage options.

From the first conversation through to your application, our aim is to explain what matters and keep the next steps clear.

  • Advice based on your individual circumstances.
  • Clear explanations of options, costs and requirements.
  • Support in preparing the information lenders need.
  • Communication as your application progresses.

Meet the founder

The person behind Pure Capital.

Imran Hafeez

Managing Director and Mortgage Adviser

Buying a property is one of the biggest financial decisions you will ever make. That is why I believe mortgage advice should never feel rushed or confusing.

I take the time to understand your circumstances, your goals and what matters most to you. My advice is tailored, straightforward and designed to help you make informed decisions with confidence.

My commitment is simple: to provide honest advice, access to the right lenders and support every step of the way.

Imran on LinkedIn (opens in a new tab)

Our compliance

Clear information, throughout.

We will explain any fees and commissions before you proceed. If you have questions or need information in a different format, contact us so we can discuss how to help.

How we are regulated

Pure Capital Limited is authorised and regulated by the Financial Conduct Authority, Firm Reference Number 957322. We are a credit broker, not a lender.

Registered in England and Wales, company number 13383125. Registered office: 18A Gawsworth Avenue, Didsbury, Manchester, M20 5NF.

Compliance and complaints explains how to raise a concern. Our privacy policy explains how we look after your information.